1 Day 1 Thought

The 8 content pillars that you can use to consistently create new Facebook ads (with my best samples)

Kenneth — Mon, 21 Mar 2022 04:02:29 +0000

From my experience, many SMEs have difficulties knowing what collaterals to produce for their Facebook ads and how to consistently produce these collaterals. They often adapt a shoot-in-the-dark approach or just end up copying what their competitors are doing. The drawback of this is that there is no consistency in the whole process, and oftentimes when the staff handling social media marketing...

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How SMEs can use data from their digital marketing to triple their ROI in less than 90 days

Kenneth — Fri, 04 Mar 2022 06:12:49 +0000

If done properly, SMEs can get valuable data through their digital marketing efforts. These data can be used to make informed decisions that will remarkably increase a company’s ROI over the long term Data you can get include: What USPs to communicate to your prospective customers What marketing collaterals to develop Which of your services are most appealing What new services should you explore /

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Promotional tactics and strategies that worked best for me

Kenneth — Mon, 06 Sep 2021 14:59:07 +0000

If done correctly, promotions can bring your business and brand to another level and set you apart from your competitor Let’s face it, competition is now more intense than ever. No matter how good of a product you have, people have so much choices now That’s why for me, promotions provide that extra motivation for potential customers to click that ‘buy now’ button on my website and tip the scales...

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Know Your Numbers

Kenneth — Fri, 03 Sep 2021 22:31:28 +0000

In my years as an entrepreneur – I think one of the most important skillsets to have, and one that I see a lot of newer entrepreneur and marketers lack is knowing their numbers Never go into any new ventures or start any new marketing campaigns without thoroughly understanding your numbers. From my experience, it is an absolute pain in the @$ to realize your business is not sustainable AFTER you...

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My strategy to get to 6 figure monthly sales

Kenneth — Sun, 25 Jul 2021 08:52:50 +0000

It’s every business owner’s dream, a milestone, an indicator of success, to achieve 6 figure sales – to be in the comma club It’s validation and proof that a business model works, successful execution of well thought strategies, proof of a good product, and a sustainable business It’s easy to say but not easy to do However, 6 figures is not something that can be achieved alone. It requires buy in...

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Pointers to level up your online marketing

Kenneth — Thu, 15 Jul 2021 22:54:19 +0000

I’ve had the chance to do some digital marketing consultation work with a few new SMEs recently After deep diving into their digital campaigns, I had a long chat with one of their senior leaders and also the marketing personnel. We went through some of the things that were working for them and also how they can better move forward in terms of marketing, especially online Here are some of our...

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Letting Go Of An Employee

Kenneth — Wed, 30 Jun 2021 13:46:07 +0000

We recently had to let go of an employee Despite multiple meetings, advise, and guidance, this person just can’t cope with the expectations and pace of the company “Hire slow, fire fast” I’ve been thinking a lot about this phrase – The longer I am in my entrepreneurial journey, the more I think that this is true I highly recommend that entrepreneurs heed to this advise for the betterment of their...

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The Definitive Guide to Start Your Business in Malaysia (2020)

Kenneth — Fri, 03 Jul 2020 06:27:26 +0000

In this definitive guide to start your business in Malaysia, we break down all the necessary steps – from deciding on a business idea to choosing a right business entity – necessary to get your business up and running. This article is written in collaboration with Ashton Corporate Services – our preferred company secretariat services firm Before you read on, note that this is an extremely in-depth...

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How much money will you need to start your small business?

Kenneth — Fri, 19 Jun 2020 01:00:34 +0000

One common question potential small business owners have is this – How much money will you need to start your small business? If you’re here looking for a magic number, you won’t find it in this article. I’ll be the first to tell you that there’s no magic number. This is for the simple fact that every business is unique and has different needs However, there are some elements of expenses that are...

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How to validate your small business idea before diving in

Kenneth — Fri, 12 Jun 2020 03:00:48 +0000

If you don’t validate your small business idea before diving in, you’re making a big mistake Consider these statistics: 45% of new businesses fail within the first 5 years 42% of small businesses fail because there is no market need Not having a proper business plan is one of the main reasons small businesses fail By validating your small business idea, you will be able to make a fact based...

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